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Ingredient Branding : making the invisible visible by
  • Kotler, Philip
  • Pfoertsch, Waldemar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Springer 2010
Availability: Items available for loan: Symbiosis Center for Media & Communication, Vimannagar (2)Call number: 658.827, ... Symbiosis Centre for Information Technology (2)Call number: 658.427 KOT/PFO, ... Symbiosis Centre for Management and Human Resource Development (3)Call number: 658.827 KOT/PFO, ... Symbiosis International University Central Library (1)Call number: 658.827 KOT 38239.
B2b brand management by
  • Kotler Philip
  • Pfoertsch Waldemar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin New York Springer 2006
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.827 KOT/PFO. Symbiosis School of Media & Communication, Bengaluru (1)Call number: 658.827 KOT.
Ingredient Branding :- Making the Invisible visible by
  • Kotler Philip
  • Pfoertsch Waldemar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Springer-Verlag 2010
Availability: Items available for loan: Symbiosis Centre for Management Studies, Vimannagar (1)Call number: 658.827 KOT 9202.
Ingredient Branding by
  • Kotler Philip
  • Pfoertsch Waldemar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Suyog Publishers & Distributors Pvt.Ltd. 2010
Availability: Items available for reference: Symbiosis Institute of Management Studies: Not For Loan (1)Call number: 658.827 KOT 018671.
Business to Business Marketing : Analysis and Practice by
  • Vitale Robert
  • Giglierano, Joseph Pfoertsch, Waldemar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2011
Availability: Items available for loan: Symbiosis Centre for Management Studies, Vimannagar (19)Call number: 658.804/VIT 12872, ... Items available for reference: Symbiosis Centre for Management Studies, Vimannagar: Not For Loan (1)Call number: 658.804/VIT 12871.
Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. by
  • Vitale, Robert P
  • Giglierano, Joseph J
  • Pfoertsch, Waldemar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: Symbiosis School for Liberal Arts (1)Call number: 658.8/04.
B2B brand management by
  • Kotler, Philip
  • Pfoertsch, Waldemar
  • Michi, Ines
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin New York Springer c2006
Online access:
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.827 KOT.
Business-to-business marketing : analysis and practice by
  • Vitale, Robert P
  • Giglierano, Joseph J
  • Pfoertsch, Waldemar
Publication details: India Pearson 2011
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.804 VIT.
Business to Business Marketing Analysis and Practice by
  • Vitale, Robert
  • Giglierano, Joseph Pfoertsch, Waldemar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Pearson Education 2010
Availability: Items available for loan: Symbiosis Institute of Management Studies (1)Call number: 658.8 VIT SIMS-EB-31.
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