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ESSENTIALS OF SERVICES MARKETING : CONCEPTS , STRATEGIES AND CASES by
  • HOFFMAN , K. DOUGLAS
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK HARCOURT COLLEGE PUBLISHERS 2002
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 658.87 HOF 16623.
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Marketing of Services by
  • Bateson John E G Hoffman K Douglas
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Himalaya Pub House 1990
Availability: Items available for loan: Symbiosis Institute of Business Management, Bengaluru (3)Call number: 658.8 HOF, ...
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Essentials of services marketing by
  • Hoffman K Douglas
  • Bateson John E G
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Thomson South-Western 2002
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.834 2 HOF/BAT. Symbiosis Institute of International Business (1)Call number: 658.834 2 HOF/BAT.
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Marketing : best practices by
  • Hoffman K Douglas
  • Czinkota Michael R
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Thomson Asia 2004
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.8 HOF/CZI. Symbiosis Institute of International Business (1)Call number: 658.802 DOU.
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Essentials of Services Marketing: concepts, strategies, and cases by
  • Hoffman, K. Douglas
  • Bateson, John E.G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth Harcourt College Publishers 2002
Availability: Items available for reference: Symbiosis Centre for Management and Human Resource Development: Not For Loan (1)Call number: 658.8 HOF.
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Marketing best practices by
  • Hoffman K Douglas
  • Czinkota Michael R
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson 2003
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.8 HOF/CZI.
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Services Marketing : Concepts strategies & Cases by
  • Hoffman K Douglas
  • Bateson John
Edition: 3 rd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson
Availability: Items available for loan: Symbiosis Institute of Management Studies (1)Call number: 658.848 Hof.
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Essentials Of Services Marketing: Concepts Strategies & Cases. by
  • Hoffman K. Douglas
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth Harcourt College Publishers. 2002
Availability: Items available for loan: Symbiosis Institute of Operation Management (1)Call number: 658.8 HOF/BAT.
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Essentials Of Services Marketing: Concepts Strategies & Cases. by
  • Hoffman K. Douglas
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Thomson Learning 2002
Availability: Items available for loan: Symbiosis Institute of Operation Management (1)Call number: 658.8 HOF/BAT.
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Services Marketing: concepts, strategies and cases by
  • Hoffman K. Douglas
  • Bateson John E. G
Edition: 5th ed.
Publication details: Delhi Cengage Learning India Private Limited 2017
Availability: Items available for loan: Symbiosis International ( Deemed University ) Campus Library, Nagpur (1)Call number: 658.8 HOF. Items available for reference: Symbiosis International ( Deemed University ) Campus Library, Nagpur: Not For Loan (1)Call number: 658.8 HOF.
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