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Brands and branding / Stephen Brown.

By: Material type: TextTextPublisher: Los Angeles ; London : SAGE, 2016Copyright date: ©2016Description: xi, 282 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781473919525 (pbk)
  • 1473919525 (pbk)
  • 9781473919518 (hbk)
  • 1473919517 (hbk)
Subject(s): DDC classification:
  • 658.827 23
LOC classification:
  • HF5415.1255 .B76 2016
Contents:
The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
Summary: This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 658.827 BRO (Browse shelf(Opens below)) Available SIU-B-50131

Includes bibliographical references (pages 247-276) and index.

The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

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