The must have Customer 7 steps to winning the customer you haven't got

By:

Gordman, Robert

Contributor(s):

Brott, Armin A

Material type: Text

TextPublication details: Truman Talley Books/St. Martin's Press New York 2006Description: viii, 310 pages ; 22 cmISBN:

9780312351694

Subject(s):

DDC classification:

658.8 GOR

Summary: "The Must-Have Customer will show you how to keep your best customers (the ones who got you where you are today) and how to identify, attract, and forge long-lasting relationships with the customers you don't have - the ones who will take your company to the next level. Each chapter contains powerful questions and a process for asking them that will enable you to drive sales and increase profits year after year."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.8 GOR (Browse shelf(Opens below))	Available		SIBMH-B-2586

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Previous	658.8 BRE New product development and delivery: ensuring successful products through integrated process management	658.8 CAP The marketing mavens	658.8 CHR Relationship marketing:	658.8 GOR The must have Customer	658.800 HAG Net gain	658.8 KEL Beyond buzz : the next generation of word-of-mouth marketing	658.8 KHE You can sell :	Next

"The Must-Have Customer will show you how to keep your best customers (the ones who got you where you are today) and how to identify, attract, and forge long-lasting relationships with the customers you don't have - the ones who will take your company to the next level. Each chapter contains powerful questions and a process for asking them that will enable you to drive sales and increase profits year after year."

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