Greener Products: The Making and Marketing of Sustainable Brands

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Material type: Text

TextPublication details: US CRC Press 2012Description: 204ISBN:

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Summary: This book sheds hew and important light on the business case for why companies must provide greener and more sustainable products.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	658.8 (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-14558

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Previous	658.796 Sports Finance and Management	658.8 International Marketing	658.80 Advanced Web Metrics with Google Analytics	658.8 Greener Products: The Making and Marketing of Sustainable Brands	658.8 BRAND PSYCHOLOGY: Consumer perceptions, Corporate reputations	658.8 HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight	658.8 KAPFERER ON LUXURY: How luxury brands can grow yet remain rare	Next

This book sheds hew and important light on the business case for why companies must provide greener and more sustainable products.

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