Branding of MTV: Will Internet Kill the Video Star?
Material type:
TextPublication details: 2008 John Wiley & Sons (Asia) Pte. Ltd. SingaporeISBN: - 9.78047E+12
- 791.45'3 Tem
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Symbiosis Institute of Management Studies SIMS-8/6.7 | 791.45'3 Tem (Browse shelf(Opens below)) | Available | SIMS-B-14979 |
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| 658.83 CHE From Brand Vision to Brand Evaluation | 658.83 Pat Marketing Research | 658.834 0722 KEL Best Practice cases In Branding | 791.45'3 Tem Branding of MTV: Will Internet Kill the Video Star? | SIMS-B-022020 Creating Powerful Brands |
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