Marketing research: concepts, practices, and cases

By:

Easwaran, Sunanda

Contributor(s):

Singh, Sharmila J

Material type: Text

TextPublication details: Oxford University Press New Delhi 2006Description: x, 605 p.: ill.; 24 cmISBN:

9780195676969

Subject(s):

DDC classification:

658.83 EAS

Summary: Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 EAS (Browse shelf(Opens below))	Available	SIBMH-B-3549
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 EAS (Browse shelf(Opens below))	Available	SIBMH-B-3550
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 EAS (Browse shelf(Opens below))	Available	SIBMH-B-3551
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 EAS (Browse shelf(Opens below))	Available	SIBMH-B-3552
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 EAS (Browse shelf(Opens below))	Available	SIBMH-B-3553
Books	Symbiosis Institute of International Business		658.83 EAS/SIN (Browse shelf(Opens below))	Available	SIIB-B-8049
Books	Symbiosis Institute of Management Studies SIMS-8/7.7		658.83 Eas (Browse shelf(Opens below))	Available	SIMS-B-13597
Books	Symbiosis Institute of Management Studies SIMS-8/7.7		658.83 Eas (Browse shelf(Opens below))	Available	SIMS-B-13598

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Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.

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