Marketing research: concepts, practices, and cases

By:

Easwaran, Sunanda

Contributor(s):

Singh, Sharmila J

Material type: Text

TextPublication details: Oxford University Press New Delhi 2006Description: x, 605 p.: ill.; 24 cmISBN:

9780195676969

Subject(s):

DDC classification:

658.83 EAS

Summary: Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 EAS (Browse shelf(Opens below))	Available	SIBMH-B-3549
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 EAS (Browse shelf(Opens below))	Available	SIBMH-B-3550
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 EAS (Browse shelf(Opens below))	Available	SIBMH-B-3551
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 EAS (Browse shelf(Opens below))	Available	SIBMH-B-3552
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 EAS (Browse shelf(Opens below))	Available	SIBMH-B-3553
Books	Symbiosis Institute of International Business		658.83 EAS/SIN (Browse shelf(Opens below))	Available	SIIB-B-8049
Books	Symbiosis Institute of Management Studies SIMS-8/7.7		658.83 Eas (Browse shelf(Opens below))	Available	SIMS-B-13597
Books	Symbiosis Institute of Management Studies SIMS-8/7.7		658.83 Eas (Browse shelf(Opens below))	Available	SIMS-B-13598

Browsing Symbiosis Institute of International Business shelves Close shelf browser (Hides shelf browser)

Previous	No cover image available							Next
Previous	658.83 CHU/BRO BASIC MARKETING RESEARCH	658.83 COO/SCH Business research methods	658.83 COO/SCH Business research methods	658.83 EAS/SIN Marketing research: concepts, practices, and cases	658.83 GRE/TUL Research for marketing decisions	658.83 GRE/TUL Research for marketing decisions	658.83 GRE/TUL Research for marketing decisions	Next

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.

There are no comments on this title.

to post a comment.