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Lateral marketing : new techniques for finding breakthrough ideas
Material type:
TextPublication details: John Wiley & Sons 2003 CanadaDescription: 206 pISBN: - 9780471455165
- 658.8 KOT/BES
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.8 KOT/BES (Browse shelf(Opens below)) | Available | SCMHRD-B-11733 | |
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Books
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Symbiosis Institute of International Business Reference | Reference | 658.8 KOT/BES (Browse shelf(Opens below)) | Available | SIIB-B-5929 |
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| 658.8 KOT/ARM Principles of marketing | 658.8 KOT/ARM Principles of marketing | 658.8 KOT/ARM Principles of marketing | 658.8 KOT/BES Lateral marketing : new techniques for finding breakthrough ideas | 658.8 KOT/BES Lateral marketing: new techniques for finding breakthrough ideas | 658.8 KOT/BOW Marketing for hospitality and tourism | 658.8 KOT/BOW Marketing for hospitlity and tourism |
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