Consumer Behaviour : Building Marketing Strategy
Material type: TextPublication details: Tata Macgraw Hill New Delhi 2004Description: 790ISBN:- 9780070531437
- 658.834 HAW/BES
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Symbiosis Institute of International Business | 658.834 HAW/BES (Browse shelf(Opens below)) | Available | SIIB-B-5895 |
This Book Links Topics Back To Marketing Decision Making And Strategic Planning, Giving You The Foundation To Better Understanding Consumer Behaviour And In Turn Making You A Better Consumer And Better Marteter.
English
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