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Consumer Behaviour : Building Marketing Strategy

By: Material type: TextTextPublication details: Tata Macgraw Hill New Delhi 2004Description: 790ISBN:
  • 9780070531437
Subject(s): DDC classification:
  • 658.834 HAW/BES
Summary: This Book Links Topics Back To Marketing Decision Making And Strategic Planning, Giving You The Foundation To Better Understanding Consumer Behaviour And In Turn Making You A Better Consumer And Better Marteter.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business 658.834 HAW/BES (Browse shelf(Opens below)) Available SIIB-B-5895

This Book Links Topics Back To Marketing Decision Making And Strategic Planning, Giving You The Foundation To Better Understanding Consumer Behaviour And In Turn Making You A Better Consumer And Better Marteter.

English

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