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Marketing aesthetics : strategic management of brands identity and image
Material type:
TextPublication details: The Free Press New York 1997Description: 345 pISBN: - 9780684826554
- 658.827 SCH/SIM
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.827 SCH/SIM (Browse shelf(Opens below)) | Available | SCMHRD-B-4098 | |
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Books
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Symbiosis Institute of International Business | 658.827 SCH/SIM (Browse shelf(Opens below)) | Available | SIIB-B-2347 |
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| 658.827 RYD Trademarks Advertising and Brand Protection | 658.827 RYD Trademarks Advertising and Brand Protection | 658.827 SAR Strategic Brand Management B2b Markets : | 658.827 SCH/SIM Marketing aesthetics : strategic management of brands identity and image | 658.827 SEN Brand Positioning : | 658.827 SEN Brand Positioning: Strategies for Competitive Advantage | 658.827 SEN Brand Positioning: Strategies for Competitive Advantage |
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