Data mining : modeling data for marketing, risk and customer relationship management

By:

Olivia Parr Rud

Material type: Text

TextLanguage: English Publication details: New Delhi John Wiley & Sons INC Publication 2007Description: xxiv, 365ISBN:

8126504412

Subject(s):

DDC classification:

006.3/RUD

Summary: This book shows you how to create and implement models of the most commonly asked data mining questions for marketing, sales, risk analysis, and customer relationship management and support.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Symbiosis Institute of Computer Studies and Research	5.471 RUD (Browse shelf(Opens below))	Available	SICSR-B-14620
Books	Symbiosis Institute of International Business	658.80028 RUD (Browse shelf(Opens below))	Available	SIIB-B-6823
Books	Symbiosis Institute of Technology, Lavale hill base, Pune	006.3/RUD (Browse shelf(Opens below))	Available	SIT-B-1598

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Previous	006.3/RIC Artificial Intelligence	006.3/RIC Artificial Intelligence	006.3/RIC Artificial Intelligence	006.3/RUD Data mining : modeling data for marketing, risk and customer relationship management	006.3/RUS Artificial intelligence : a modern approach	006.3/RUS Artificial intelligence : a modern approach	006.3/SIN Soft computing and intelligent systems	Next

This book shows you how to create and implement models of the most commonly asked data mining questions for marketing, sales, risk analysis, and customer relationship management and support.

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