Managing Sustainable Innovation [electronic resource]: The Driver for Global Growth
Material type: TextPublication details: New York : Springer May 2009Description: xviii,154pISBN:- 9780387875804
- 0387875808
- 338.064 22 00097
- HC79.T4
Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Symbiosis School of Planning and Architecture | 338.064/MAX 00097 (Browse shelf(Opens below)) | Available | sspa-b-00097 |
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333.91/RET 00114 Rethinking water management : | 333.9516/ATL 123 The Atlas of global conservation : | 338.040820954/VAS 218 Women Entrepreneurship in India | 338.064/MAX 00097 Managing Sustainable Innovation | 338.31 OR 625.7/KAD 191 Traffic Engineering And Transport Planning | 338.31 OR 625.7/KAD 192 Traffic Engineering And Transport Planning | 338.43/SEI 200 Economic development finance |
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Annotation Ian Maxwell applies decades of research and application to present a novel approach to innovation, with an emphasis on sustainable and renewable practices that benefit many, and not just a handful of executives and shareholders. Featuring examples from a wide range of innovators around the world, from Google to Genentech to the Masdar “clean†city initiative in Abu Dhabi, Maxwell argues that organizations that embrace structured innovation management systems and drive a “top down†innovation culture will achieve sustainable high growth and strong shareholder returns. Countries that provide the right physical, financial and human resource infrastructure to support a highly innovative macro-economic environment will experience both strong GPD growth and high living standards. Those companies and countries that fail to support innovation will struggle to compete and raise living standards, respectively. Maxwell considers the cases of China and India, whose low-cost innovation strategies are posing a serious competitive threat to established multinationals in the developed world, and considers the impact of innovation on such timely issues as climate change, environmental pollution, fossil fuel shortages, third world poverty, rising healthcare costs and ageing populations.
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