The game-changer : how you can drive revenue and profit growth with innovation / A.G. Lafley & Ram Charan.

By:

Lafley, A. G

Contributor(s):

Charan, Ram

Material type: Text

TextPublication details: Penguin portfolio, 2008. New Delhi.Description: xii, 336 p. : ill. ; 25 cmISBN:

9780143065173

Subject(s):

Procter & Gamble Company. Leadership. Management. Creative ability in business. Organizational effectiveness. Corporations--Growth

DDC classification:

658.4092 LAF

Summary: How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-10A	658.4092 LAF (Browse shelf(Opens below))	Available	SIBMB-B-001319
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-10A	658.4092 LAF (Browse shelf(Opens below))	Available	SIBMB-B-005432
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-10A	658.4092 LAF (Browse shelf(Opens below))	Available	SIBMB-B-004016
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-10A	658.4092 LAF (Browse shelf(Opens below))	Available	SIBMB-B-004015

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Includes index.

How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.

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