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Marketing Management : Text and Cases

By:

Lal Rajiv; Quelch John A; Rangan V Kasturi

Material type: Text

Text

TextPublication details: Tata McGraw - Hill 1990ISBN:

9780070603950

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-11B	658.8 RAJ (Browse shelf(Opens below))	Available		SIBMB-B-002154
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-11B	658.8 LAL (Browse shelf(Opens below))	Available		SIBMB-B-002220

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Previous	658.8 KUM Marketing Nuggets: Conceptual Dimensions in Marketing	658.8 KUM Marketing as a Strategy : Understanding the CEO's Agenda for Arriving Growth and Innovation	658.8 KUM Marketing Management : comprehensive text, corporate insights, best practices, case studies	658.8 LAL Marketing Management : Text and Cases	658.8 LAN Visual Marketing : 99 proven ways for small business to market with images and design	658.8 LIL Marketing Models	658.8 LIL Marketing Models	Next

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