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Marketing Management : Text and Cases

By: Lal Rajiv; Quelch John A; Rangan V Kasturi.

Material type: Text

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TextPublisher: Tata McGraw - Hill 1990ISBN: 9780070603950.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-11B	658.8 RAJ (Browse shelf)	Available		SIBMB-B-002154
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-11B	658.8 LAL (Browse shelf)	Available		SIBMB-B-002220

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Previous	658.8 KUM Marketing Nuggets: Conceptual Dimensions in Marketing	658.8 KUM Marketing as a Strategy : Understanding the CEO's Agenda for Arriving Growth and Innovation	658.8 KUM Marketing Management : comprehensive text, corporate insights, best practices, case studies	658.8 LAL Marketing Management : Text and Cases	658.8 LAN Visual Marketing : 99 proven ways for small business to market with images and design	658.8 LIL Marketing Models	658.8 LIL Marketing Models	Next

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Other editions of this work

	Marketing management / by Kotler, Philip. ©2012
	Marketing management : by Kotler, Philip. ©1997
	Marketing Management by Kotler Philip ©1999
	Marketing management : by an Asian perspective / ©1996
	Marketing Management by Kotler Philip ©2006
	Marketing Management by Philip Kotler Kevin Lane Keller ©2006

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