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Marketing Management : Text and Cases

By: Lal Rajiv; Quelch John A; Rangan V Kasturi.
Material type: TextTextPublisher: Tata McGraw - Hill 1990ISBN: 9780070603950.
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English

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Other editions of this work

Marketing management / by Kotler, Philip. ©2012
Marketing management : by Kotler, Philip. ©1997
Marketing Management by Kotler Philip ©1999
Marketing management : by an Asian perspective / ©1996
Marketing Management by Kotler Philip ©2006
Marketing Management by Philip Kotler Kevin Lane Keller ©2006


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