Groundswell: winning in a world transformed by social technologies
Material type: TextPublication details: Harvard Business Review Press 2011 Boston, MADescription: xv, 332 pages: illustrations; 21 cmISBN:- 9781422161982
- 303.4833 CHA
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad Reference | General Book | 303.4833 CHA (Browse shelf(Opens below)) | Available | SIBMH-B-2185 | |
Books | Symbiosis Institute of Business Management, Bengaluru SIBMB-2A | 303.4833 CHA (Browse shelf(Opens below)) | Available | SIBMB-B-007679 |
"Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity."
There are no comments on this title.