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Groundswell: winning in a world transformed by social technologies

By: Contributor(s): Material type: TextTextPublication details: Harvard Business Review Press 2011 Boston, MADescription: xv, 332 pages: illustrations; 21 cmISBN:
  • 9781422161982
Subject(s): DDC classification:
  • 303.4833 CHA
Summary: "Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad Reference General Book 303.4833 CHA (Browse shelf(Opens below)) Available SIBMH-B-2185
Books Books Symbiosis Institute of Business Management, Bengaluru SIBMB-2A 303.4833 CHA (Browse shelf(Opens below)) Available SIBMB-B-007679

"Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity."

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