Consumer Behaviour: Text and Cases

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Material type: Text

TextPublication details: Excel Books Pvt Ltd., 1990ISBN:

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Summary: The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-12C		658.8342 BAT (Browse shelf(Opens below))	Checked out	06/01/2025	SIBMB-B-001213
Books	Symbiosis Institute of International Business	General Book	658.834 BAT/KAZ (Browse shelf(Opens below))	Available		SIIB-B-6687
Books	Symbiosis Institute of Management Studies SIMS-8/8.6		658.834 Bat (Browse shelf(Opens below))	Available		SIMS-B-012644

Previous			No cover image available		No cover image available	No cover image available		Next
Previous	658.834 2/KUL Consumer Marketing	658.834 2 Sol "Consumer Behavior: Buying, Having, and Being"	658.834 2 Wil Consumer Behaviour	658.834 Bat Consumer Behaviour: Text and Cases	658.834 Des Consuming Behaviour	658.834 ICF SIMS-B-012860 Consumer Behaviour	658.834 Szm Understanding the Consumer	Next

The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers.

English

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