Consumer Behaviour: Text and Cases
Material type: TextPublication details: Excel Books Pvt Ltd., 1990ISBN:- 8174463607
- 658.8342
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management, Bengaluru SIBMB-12C | 658.8342 BAT (Browse shelf(Opens below)) | Checked out | 06/01/2025 | SIBMB-B-001213 | |
Books | Symbiosis Institute of International Business | General Book | 658.834 BAT/KAZ (Browse shelf(Opens below)) | Available | SIIB-B-6687 | |
Books | Symbiosis Institute of Management Studies SIMS-8/8.6 | 658.834 Bat (Browse shelf(Opens below)) | Available | SIMS-B-012644 |
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658.83 Consumer Behavior : A Digital Native | 658.834 2 SHA Services marketing : the Indian perspective | 658.834 2 SHA Services marketing : the Indian perspective | 658.834 BAT/KAZ Consumer Behaviour: Text and Cases | 658.84 Understanding Digital Marketing | 658.84 Digital Marketing Analytics | 658.848 International Marketing |
The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers.
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