The Psychology of Entertainment Media Shrum L.J.

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Publication details: Routledge Taylor & Francis Group 2017Edition: 2nd.edISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Center for Media & Communication, Vimannagar	General Book	659.1 (Browse shelf(Opens below))	Available		SCMC-B-6088

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Previous	659.1 Advertising Design and Typography	659.1 Advertising, promotion and marketing communications	659.1 Global Advertising	659.1 The Psychology of Entertainment Media	659.1 Creative Advertising Concept and Copy A Practical, Multidisciplinary Approach	659.1/ALT Advertising creative :	659.10/CHA Indian Advertising 1780 to 1950	Next

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