Brands and the brain: how to use neuroscience to create impactful brands

By:

Sahay, Arvind

Publication details: Penguin Business Haryana 2022Description: viii, 352 p. ill. Includes bibliographical references and indexISBN:

9780143452614

Subject(s):

DDC classification:

658.4071 SAH

Summary: "It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands. https://penguin.co.in/book/brands-and-the-brain/"

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.4071 SAH (Browse shelf(Opens below))	Checked out	15/10/2025	SIBMH-B-11715

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"It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands. https://penguin.co.in/book/brands-and-the-brain/"

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