Business research methods

By:

Zikmund, William G

Publication details: Cengage Learning, Dehli, 2013.Description: xxiv, 664 pages: illustrations; 28 cmISBN:

9789353503260

Subject(s):

DDC classification:

658.0072 ZIK

Summary: "This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.0072 ZIK (Browse shelf(Opens below))	Available		SIBMH-B-11519

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Previous	658 ULR Product design and development	658 WOO The aware manager : the experienced manager's guide to improved effectiveness	658.003 CHA Chartered management institute: dictionary of business and management	658.0072 ZIK Business research methods	658.009 ABE Advantures in management; a saga of managing in a developing country	658.009 WAT The frontiers of excellence : learning from companies that put people first	658.0092 KRA Inside Drucker's brain	Next

"This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies."

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