Marketing: a critical textbook

By:

Ellis, Nick

Contributor(s):

Publication details: Sage Publications India Pvt Limited New Delhi, India 2011Description: xiii, 245 pages; 25 cmISBN:

9788132110408

Subject(s):

DDC classification:

658.8 ELL

Summary: "This book gives the reader an opportunity to develop an interdisciplinary understanding and appreciation of the nature of marketing theory and practice. It does so by drawing on the insights and research available from multiple academic disciplines, not so much the typical resources of behavioural economics or psychology that inform the mainstream of marketing and consumer research. Instead, the book draws upon important interdisciplinary resources that can lend the subject of marketing considerable intellectual excitement and strength: sociology, philosophy, linguistics, the visual and performing arts, literature, psychology, history and so on."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.8 ELL (Browse shelf(Opens below))	Available		SIBMH-B-11534

"This book gives the reader an opportunity to develop an interdisciplinary understanding and appreciation of the nature of marketing theory and practice. It does so by drawing on the insights and research available from multiple academic disciplines, not so much the typical resources of behavioural economics or psychology that inform the mainstream of marketing and consumer research. Instead, the book draws upon important interdisciplinary resources that can lend the subject of marketing considerable intellectual excitement and strength: sociology, philosophy, linguistics, the visual and performing arts, literature, psychology, history and so on."

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