Social research methods : qualitative and quantitative approaches

By:

Neuman, W. Lawrence

Publication details: India Pearson 2016Edition: 7TH edDescription: 600ISBN:

9789332536449

Subject(s):

DDC classification:

301.072 NEU

Summary: "This comprehensive text offers students balanced coverage of both the qualitative and quantitative approaches to social research. The fourth edition of Social Research Methods renews its commitment to help students learn that social research does not take place in a vacuum, but in a social and historical context that can affect their actions. It teaches students to guard against ethnocentric perspectives and confining their research on the assumptions, values, and beliefs of their own particular society. Lastly, the author hopes to show students not only that both quantitative and qualitative styles of social research are valuable, but that the greatest benefit to social research lies in combining the two."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	301.072 NEU (Browse shelf(Opens below))	Available		SIBMH-B-10861

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Previous	300.723 KOT Research methodology: methods & techniques	300.723 KOT Research methodology: methods & techniques	300.723 KOT Research methodology: methods & techniques	301.072 NEU Social research methods : qualitative and quantitative approaches	302.20954 KUM Mass communication in India	302.20954 KUM Mass communication in India	302.20954 KUM Mass communication in India	Next

"This comprehensive text offers students balanced coverage of both the qualitative and quantitative approaches to social research. The fourth edition of Social Research Methods renews its commitment to help students learn that social research does not take place in a vacuum, but in a social and historical context that can affect their actions. It teaches students to guard against ethnocentric perspectives and confining their research on the assumptions, values, and beliefs of their own particular society. Lastly, the author hopes to show students not only that both quantitative and qualitative styles of social research are valuable, but that the greatest benefit to social research lies in combining the two."

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