Strategic operations management
Publication details: London Routledge 2013Edition: 3rd edDescription: 497ISBN:- 9781138566132
- 658.8 BRO
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8 BRO (Browse shelf(Opens below)) | Available | SIBMH-B-10830 |
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Text Book Close shelf browser (Hides shelf browser)
658.8 BAT Services marketing | 658.800 BHA Customer Relationship Management | 658.8 BHA Fundamentals of Digital Marketing | 658.8 BRO Strategic operations management | 658.8 DID Marketing Myopia | 658.800 DIN Marketing problems pf self-help groups | 658.8 ELL Marketing for growth: the role of marketers in driving revenues and profits |
This text reveals that successful operations management depends on developing strategies which combine manufacturing and service expertise and competencies to provide a comprehensive customer offering. This means that strategic relations must be established with many other players - operations management is no longer a firm-specific matter." "Strategic Operations Management combines four themes; strategy, services, innovation and management of relationships both with other parts of the organization and in supply chains and networks. This is supported by dividing chapters into a past/present/future scenario approach which illustrates how these strategies affect business."
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