Consumer expectations : micro foundations and macro impact / Richard Thomas Curtin.
Material type:
TextPublisher: New York : Cambridge University Press, 2019Copyright date: ©2018Description: pages cmContent type: - text
- unmediated
- volume
- 9781107004696 (hardback)
- 9780521181136 (paperback)
- 658.8/342 23
- HF5415.32 .C86 2019
- BUS069000
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis School for Liberal Arts | 658.8342/CUR (Browse shelf(Opens below)) | Available | SSLA-B-10186 |
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| 658.8340/SPO Digital Analytics For Marketing | 658.834/TAN Analytics and dynamic customer strategy : Big profits from big data | 658.8342 CONSUMER BEHAVIOUR | 658.8342/CUR Consumer expectations : | 658.8342/LOU CONSUMER BEHAVIOR | 658.8/343082 What women want : | 658.85 The Mackay MBA of selling in the real world / |
"Expected outcomes offer no new information. Results that are unexpected challenge orthodox views. While most discrepancies are resolved upon detailed examination, the few that remain have the potential to lead to a new understanding of human behavior. Over the past four decades, I have held a unique position that has allowed me to directly observe how people form and act on their economic expectations as the director of the University of Michigan's consumer sentiment surveys. I initially resisted the startling implications of my observations as they were in inconsistent with accepted theories in economics and psychology"-- Provided by publisher.
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