Brand Management : Principles and Practices

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Publication details: Oxford University Press 2012 New DelhiDescription: 456ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business General	General Book	658.8 (Browse shelf(Opens below))	Available		SIIB-B-17272

Previous						No cover image available		Next
Previous	658.8 Consumer Behavior	658.8 Customer Innovation	658.8 Services Marketing : Integrating Customer Focus Across the Firm	658.8 Brand Management : Principles and Practices	658.8 Services Marketing: Text & Cases	658.8 Essentials of Services Marketing	658.8 Aaker on Branding: 20 Principles that Drive Success	Next

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