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Marketing communications : objectives, strategy, tactics / John R Rossiter, Larry Percy, Lars Bergkvist.
Material type:
TextPublisher: Thousand Oaks, CA : SAGE Pub., 2018Edition: 1st editionDescription: pages cmContent type: - text
- unmediated
- volume
- 9781526438652 (pbk. : alk. paper)
- 9781526438645 (hardcover : alk. paper)
- 9781526452160 (epub2)
- 9781526452177 (epub3)
- 9781526452184 (web pdf)
- 9781526452191 (xml tei)
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Center for Media & Communication, Vimannagar | General Book | Available | SCMC-B-5555 |
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| Marketing communications : | What Women Want | Call of The Mall | Table Talk: Conversations with Leaders |
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