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The graphic design idea book : inspiration from 50 masters / Steven Heller and Gail Anderson.

By: Contributor(s): Material type: TextTextPublisher: London Laurence King Publishing, 2016Copyright date: ©2016Description: 128 pages : illustrations (some colour) ; 22 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781780677569 (paperback)
Subject(s): DDC classification:
  • 741.6 23
Contents:
Contents note: Experiment with design -- Colour -- Black and White -- Spot Colour -- Flat Colour -- Overlapping Colours -- White Space -- Geometry -- Perspective -- Scale -- Conceptual Design -- Improvisation -- Play with type and image -- Signature Letter -- Sculpting Type -- Lettering as Image -- Illegibility -- Numbers -- Punctuation Marks -- Transformation -- Visual Puns -- Illusion -- Trompe L'oeil -- Irony -- Explore media and techniques -- Blur -- Distortion -- Layering -- Ageing -- Collage -- Paper Art -- Monumentalism -- Motion Design -- User-Friendly Design -- Borrow from design history -- Abstraction -- Expressionism -- Retro -- Ornament -- Frames and Borders -- Sampling -- Parody -- Vernacular -- Vintage Ephemera -- Communicate a message -- Simplicity -- Information Graphics -- Symbols -- Targeting -- Persuasion -- Graphic Commentary -- Narrative -- Mood -- Emotion -- Wit and Humour.
Summary: Summary: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Design General Book 741.6 (Browse shelf(Opens below)) Available SID-B-12509

Includes bibliographical references and index.

Contents note: Experiment with design -- Colour -- Black and White -- Spot Colour -- Flat Colour -- Overlapping Colours -- White Space -- Geometry -- Perspective -- Scale -- Conceptual Design -- Improvisation -- Play with type and image -- Signature Letter -- Sculpting Type -- Lettering as Image -- Illegibility -- Numbers -- Punctuation Marks -- Transformation -- Visual Puns -- Illusion -- Trompe L'oeil -- Irony -- Explore media and techniques -- Blur -- Distortion -- Layering -- Ageing -- Collage -- Paper Art -- Monumentalism -- Motion Design -- User-Friendly Design -- Borrow from design history -- Abstraction -- Expressionism -- Retro -- Ornament -- Frames and Borders -- Sampling -- Parody -- Vernacular -- Vintage Ephemera -- Communicate a message -- Simplicity -- Information Graphics -- Symbols -- Targeting -- Persuasion -- Graphic Commentary -- Narrative -- Mood -- Emotion -- Wit and Humour.

Summary: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

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