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Logo life : life histories of 100 famous logos / Ron van der Vlugt.

By: Material type: TextTextPublication details: Amsterdam : BIS ; Enfield : Publishers Group UK [distributor], c2012.Description: 1 v. (unpaged) : ill. (some col.) ; 21 cmISBN:
  • 9789063692605 (hbk.)
  • 9063692609 (hbk.)
Other title:
  • Life histories of 100 famous logos
  • Life histories of one hundred famous logos
  • LogoLife
Subject(s): DDC classification:
  • 741.6 22
Contents:
3M -- 7-Eleven -- 7UP -- adidas -- AEG -- Air France -- Akzo Nobel -- Alfa Romeo -- Allianz -- American Airlines -- Apple -- AT&T -- Audi -- Barbie -- BASF -- Baskin Robbins -- Bayer -- BMW -- BP -- Braun -- British Airways -- Burger King -- C&A -- Canon -- Castrol -- Chiquita -- Chupa Chups -- Citibank -- Coca-Cola -- Credit Suisse -- Delta -- Deutsche Bank -- Dr. Oetker -- Dunkin' Donuts -- FedEx -- Fiat -- Fisher-Price -- Ford -- Fujifilm -- GAP -- Goodyear -- Google -- Hertz -- Holiday Inn -- HP -- IBM -- Intel -- JAL -- John Deere -- KFC -- KLM -- Kmart -- Kodak -- Lego -- Levi's -- Lucky Strike -- MasterCard -- Mazda -- McDonald's -- Mercedes-Benz -- Michelin -- Microsoft -- Mobil -- MTV -- NASA -- Nickelodeon -- Nike -- Nikon -- Nivea -- Nokia -- Opel -- Path©♭ -- Penguin -- Pepsi -- Pirelli -- Qantas -- Renault -- Reuters -- Rolex -- Samsonite -- Shell -- Shiseido -- Spar -- Speedo -- Starbucks -- Target -- Texaco -- Total -- Toyota -- Toys "R" Us -- Tupperware -- UPS -- Visa -- Vodafone -- Volkswagen -- Volvo -- Walmart -- WWF -- Xerox -- The Y (YMCA of the USA).
Summary: Brands and logos populate our visual landscape; the most successful have become such an intrinsic part of society that it seems as though they've always been there. Revealing the life histories of 100 logos for world-famous brands, this book shows the little steps and great leaps in the visual evolution of these iconic symbols that we often take for granted.
List(s) this item appears in: SIT Location: Reference Section Books 1
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books Symbiosis Institute of Design General Book 232 (Browse shelf(Opens below)) Available SID-B-12508
Books Books Symbiosis Institute of Technology, Lavale hill base, Pune Reference 741.6/VLU (Browse shelf(Opens below)) Available WORDI/2019/CRB/518 SIT-B-16569

Brands and logos populate our visual landscape; the most successful have become such an intrinsic part of society that it seems as though they've always been there. Revealing the life histories of 100 logos for world-famous brands, this book shows the little steps and great leaps in the visual evolution of these iconic symbols that we often take for granted.

3M -- 7-Eleven -- 7UP -- adidas -- AEG -- Air France -- Akzo Nobel -- Alfa Romeo -- Allianz -- American Airlines -- Apple -- AT&T -- Audi -- Barbie -- BASF -- Baskin Robbins -- Bayer -- BMW -- BP -- Braun -- British Airways -- Burger King -- C&A -- Canon -- Castrol -- Chiquita -- Chupa Chups -- Citibank -- Coca-Cola -- Credit Suisse -- Delta -- Deutsche Bank -- Dr. Oetker -- Dunkin' Donuts -- FedEx -- Fiat -- Fisher-Price -- Ford -- Fujifilm -- GAP -- Goodyear -- Google -- Hertz -- Holiday Inn -- HP -- IBM -- Intel -- JAL -- John Deere -- KFC -- KLM -- Kmart -- Kodak -- Lego -- Levi's -- Lucky Strike -- MasterCard -- Mazda -- McDonald's -- Mercedes-Benz -- Michelin -- Microsoft -- Mobil -- MTV -- NASA -- Nickelodeon -- Nike -- Nikon -- Nivea -- Nokia -- Opel -- Path©♭ -- Penguin -- Pepsi -- Pirelli -- Qantas -- Renault -- Reuters -- Rolex -- Samsonite -- Shell -- Shiseido -- Spar -- Speedo -- Starbucks -- Target -- Texaco -- Total -- Toyota -- Toys "R" Us -- Tupperware -- UPS -- Visa -- Vodafone -- Volkswagen -- Volvo -- Walmart -- WWF -- Xerox -- The Y (YMCA of the USA).

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