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Now you see it and other essays on design / Michael Beirut.

By: Material type: TextTextPublisher: New York : Princeton Architectural Press, 2017Edition: First editionDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781616896249 (hardback)
Uniform titles:
  • Essays. Selections
Subject(s): DDC classification:
  • 741.6 23
LOC classification:
  • NC998.5.A1 B45 2017
Other classification:
  • DES007000 | DES004000
Summary: ""Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Design General Bo 741.6 (Browse shelf(Opens below)) Available SID-B-12235

""Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection"-- Provided by publisher.

Includes bibliographical references and index.

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