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Rural marketing : challenges and opportunities / Dinesh Kumar, Formerly Associate Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, Punam Gupta, Associate Professor, Dev Samaj College for Women, Chandigarh.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks : SAGE Publications India Pvt. Ltd., [2017]Description: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789386062765 (print : alk. paper)
Subject(s): DDC classification:
  • 658.800954/091734 23
LOC classification:
  • HF5415.12.I5 K86 2017
Contents:
Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis School for Liberal Arts 658/KUM (Browse shelf(Opens below)) Available SSLA-B-8995

Includes index.

Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.

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