Ogilvy on advertising in the digital age / Miles Young.
Material type: TextPublication details: London Goodman Books 2017Description: 288 pages : illustrations (some color) ; 26 cmISBN:- 9781847960870
- 1635571464
- 659.144
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Centre for Management Studies, Vimannagar Reference | General Bo | 659.144 YOU (Browse shelf(Opens below)) | Not For Loan | SCMSUGV-B-14244 | |
Books | Symbiosis Centre for Management Studies, Vimannagar | General Bo | 659.144 YOU (Browse shelf(Opens below)) | Available | SCMSUGV-B-14245 |
"First published in Great Britain by Goodman 2017"--Title page verso.
Includes bibliographical references (pages 274-277) and index.
Summary: "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." -- Publisher's website.
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