E-marketing / Judy Strauss, Associate Professor of Marketing, University of Nevada, Reno, Raymond Frost, Professor of Management Information Systems, Ohio University.

By:

Strauss, Judy

Contributor(s):

Frost, Raymond

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780132953443
0132953447

Subject(s):

Internet marketing

DDC classification:

658.8/72 23

LOC classification:

HF5415.1265 .S774 2014

Contents:

Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Center for Media & Communication, Vimannagar	658.872 (Browse shelf(Opens below))	Available		SCMC-B-5364

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Includes bibliographical references (pages 462-469) and index.

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