Public relations campaigns : an integrated approach / Regina M. Luttrell, Syracuse University, New York, Luke W. Capizzo, University of Maryland, College Park.

By:

Luttrell, Regina, 1975- [author.]

Contributor(s):

Capizzo, Luke W [author.]

Material type: Text

TextPublisher: Los Angeles : SAGE, [2019]Edition: First EditionDescription: xxvii, 276 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781506332512 (pbk. : alk. paper)

Subject(s):

Public relations

DDC classification:

659.2 23

LOC classification:

HM1221 .L878 2019

Contents:

About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis School for Liberal Arts	Reference	659.2 (Browse shelf(Opens below))	REFERENCE		SSLA-B-8544

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Includes bibliographical references (pages 254-266) and index.

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