Branding : a very short introduction / Robert Jones.

By:

Jones, Robert, 1957 August 31- [author.]

Material type: Text

TextSeries: Very short introductions ; 527.Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, 2017Edition: First editionDescription: 136 pages : illustrations ; 18 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780198749912
0198749910

Subject(s):

DDC classification:

658.827 23

LOC classification:

HD69.B7 J66 2017

Summary: In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	658.827 JON (Browse shelf(Opens below))	Available		SIU-B-50080

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Previous	658.827/JOH 178 Case studies on branding to compete :	658.827 JOH 24231 CASE STUDIES IN BRANDING TO COMPETE LEADING BRANDS AND THEIR STRATEGIES	658.827 JON Brands As Engines for Profit	658.827 JON Branding :	658.827 JON 1009 What's In A Brand?	658.827 JON 11303 WHAT IN A BRAND	658.827 JON 1143 What's In A Brand?	Next

Includes bibliographical references (pages 123-128) and index.

In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.

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