Listen first turning social media conversations into business advantage

By:

Rappaport, Stephen D

Material type: Text

TextPublication details: Wiley India 2012 New DelhiDescription: 302ISBN:

9788126534197

Subject(s):

DDC classification:

658.872 RAP

Summary: "Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void. The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work. This book will start the conversation on online listening in all companies who want to run more efficiently"

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.872 RAP (Browse shelf(Opens below))	Available		SIBMH-B-10181

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Previous	658.872 ALB EMarketing strategies for the complex sale	658.872 CHA Digital marketing excellence:	658.872 DEN E-retailing	658.872 RAP Listen first	658.872 SMI The new relationship marketing	658.872 VAR Mobile marketing-fundamentals and strategy	658.872 VAR Mobile marketing-fundamentals and strategy	Next

"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void. The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work. This book will start the conversation on online listening in all companies who want to run more efficiently"

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