Balanced brand how to balance the stakeholder forces that can make or break your business
Material type: TextPublication details: Jossey Bass 2006 San Francisco, CA Description: xv, 187 pages : illustrations ; 24 cmISBN:- 9780787983093
- 658.827 FOL
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | General Bo | 658.827 FOL (Browse shelf(Opens below)) | Available | SIBMH-B-10125 |
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General Close shelf browser (Hides shelf browser)
658.820 BHA The curious marketer : | 658.827 DEC Creating powerful brands | 658.827 DHA Brand shastra: | 658.827 FOL Balanced brand | 658.827 HAR Brand equity measurement : concepts and applications | 658.827 HOL The meaningful brand | 658.827 JOS The experience effect |
"Every stakeholder - customers, employees, shareholders, and community members - plays a role in the overall success of a company. When corporate values are out of alignment with stakeholder values, trouble is right around the corner. In this book, branding expert John Foley shows how to understand and effectively respond to the needs of each stakeholder group, emphasizing reputation in balance with brand to avoid damaging misalignment between them. Balanced Brand provides tools for identifying potential backlash flashpoints and for designing internal and external communication strategies for projecting appropriate values."
There are no comments on this title.