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Balanced brand how to balance the stakeholder forces that can make or break your business

By: Contributor(s): Material type: TextTextPublication details: Jossey Bass 2006 San Francisco, CA Description: xv, 187 pages : illustrations ; 24 cmISBN:
  • 9780787983093
Subject(s): DDC classification:
  • 658.827 FOL
Summary: "Every stakeholder - customers, employees, shareholders, and community members - plays a role in the overall success of a company. When corporate values are out of alignment with stakeholder values, trouble is right around the corner. In this book, branding expert John Foley shows how to understand and effectively respond to the needs of each stakeholder group, emphasizing reputation in balance with brand to avoid damaging misalignment between them. Balanced Brand provides tools for identifying potential backlash flashpoints and for designing internal and external communication strategies for projecting appropriate values."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 658.827 FOL (Browse shelf(Opens below)) Available SIBMH-B-10125
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General Close shelf browser (Hides shelf browser)
658.820 BHA The curious marketer : 658.827 DEC Creating powerful brands 658.827 DHA Brand shastra: 658.827 FOL Balanced brand 658.827 HAR Brand equity measurement : concepts and applications 658.827 HOL The meaningful brand 658.827 JOS The experience effect


"Every stakeholder - customers, employees, shareholders, and community members - plays a role in the overall success of a company. When corporate values are out of alignment with stakeholder values, trouble is right around the corner. In this book, branding expert John Foley shows how to understand and effectively respond to the needs of each stakeholder group, emphasizing reputation in balance with brand to avoid damaging misalignment between them. Balanced Brand provides tools for identifying potential backlash flashpoints and for designing internal and external communication strategies for projecting appropriate values."

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