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The experience effect engage your customers with a consistent and memorable brand experience

By: Material type: TextTextPublication details: AMACOM 2010 New YorkDescription: xviii, 222 pagesISBN:
  • 9780814415542
Subject(s): DDC classification:
  • 658.827 JOS
Summary: "The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand"
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 658.827 JOS (Browse shelf(Opens below)) Available SIBMH-B-10095
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General Close shelf browser (Hides shelf browser)
658.827 FOL Balanced brand 658.827 HAR Brand equity measurement : concepts and applications 658.827 HOL The meaningful brand 658.827 JOS The experience effect 658.827 KAN Branding.com: 658.827 KOT B2B brand management 658.827 MAT The on-demand brand


"The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand"

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