Living brands collaboration + innovation = customer fascination

By:

Nadeau, Raymond

Material type: Text

TextPublication details: Tata Mcgraw Hill 2007 New DelhiDescription: 302ISBN:

9780070659216

Subject(s):

DDC classification:

658.827 NAD

Summary: "Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.827 NAD (Browse shelf(Opens below))	Available		SIBMH-B-9973

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Previous	658.827 KOT B2B brand management	658.827 MAT The on-demand brand	658.827 MOR Eating the big fish: how challenger brands can compete against brand leaders	658.827 NAD Living brands	658.827095 ROL Asian brand strategy: how Asia builds strong brands	658.83 KAD Guerrilla marketing research	658.83 STE The marketing research guide	Next

"Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."

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