The new relationship marketing how to build a large, loyal, profitable network using the social Web

By:

Smith, Mari

Material type: Text

TextPublication details: Wiley India 2011 New DelhiDescription: 238ISBN:

9788126534203

Subject(s):

DDC classification:

658.872 SMI

Summary: "A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. If you're a bus. "

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.872 SMI (Browse shelf(Opens below))	Available		SIBMH-B-9832

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Previous	658.872 CHA Digital marketing excellence:	658.872 DEN E-retailing	658.872 RAP Listen first	658.872 SMI The new relationship marketing	658.872 VAR Mobile marketing-fundamentals and strategy	658.872 VAR Mobile marketing-fundamentals and strategy	659.072 JUG Advertising and public relations research	Next

"A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. If you're a bus. "

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