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For god, country & Coca-Cola the unauthorized history of the great American soft drink and the company that makes it

By: Material type: TextTextPublication details: Basic Books 2000 New YorkEdition: 2nd ed:Revised and ExpandedDescription: 621ISBN:
  • 9780465054688
Subject(s): DDC classification:
  • 338.766 PEN
Summary: "The unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company, and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world.--From publisher description."
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"The unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company, and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world.--From publisher description."

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