The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI

By:

Moeller, Leslie H

Contributor(s):

Landry, Edward C

Material type: Text

TextPublication details: Tata McGraw-Hill 2009 New DelhiDescription: vii, 232 pagesISBN:

9780070147010

Subject(s):

DDC classification:

658.8 MOE

Summary: "The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers - an accurate determination of marketing ROI. Inside, you'll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and contemporary organizational design. Apply the "four pillars" of marketing, and you will strengthen connections with customers, improve creativity and accountability within your organization, and attain the new, fifth "p" of marketing - profit."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.8 MOE (Browse shelf(Opens below))	Available		SIBMH-B-9597

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Previous	658.8 KOT Marketing 3.0: from products to customers to the human spirit	658.8 MAL Review of marketing research, Vol. 6	658.8 MAS Marketing performativity:	658.8 MOE The four pillars of profit-driven marketing	658.8 NWA Entrepreneurship marketing:	658.8 SHE The 4 A's of marketing:	658.8 STE Accountable marketing: linking marketing actions to financial performance	Next

"The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers - an accurate determination of marketing ROI. Inside, you'll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and contemporary organizational design. Apply the "four pillars" of marketing, and you will strengthen connections with customers, improve creativity and accountability within your organization, and attain the new, fifth "p" of marketing - profit."

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