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Marketing Management

By: Contributor(s): Publication details: Pearson Noida 2018Edition: 15th edDescription: xxvi, 755; various paginationISBN:
  • 9789332557185
Subject(s): DDC classification:
  • 658.8 KOT
Summary: For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.
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658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management

Marketing Management: Indian Cases by Gupta, Prachi & others as supplement.

For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.

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