Marketing Management

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane

Publication details: Pearson Noida 2018Edition: 15th edDescription: xxvi, 755; various paginationISBN:

9789332557185

Subject(s):

DDC classification:

658.8 KOT

Summary: For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.

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Marketing Management: Indian Cases by Gupta, Prachi & others as supplement.

For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.

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