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Marketing Management

By: Contributor(s): Publication details: Pearson Noida 2018Edition: 15th edDescription: xxvi, 755; various paginationISBN:
  • 9789332557185
Subject(s): DDC classification:
  • 658.8 KOT
Summary: For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.
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Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
658.8 GUP Marketing management: Indian cases 658.8 GUP Marketing management: Indian cases 658.8 HAR Harvard business review on emerging markets 658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management

Marketing Management: Indian Cases by Gupta, Prachi & others as supplement.

For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.

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