Global business: connecting theory to reality

By:

Paik, Yongsun

Contributor(s):

Material type: Text

TextPublication details: Abingdon, Oxon ; New York,London Routledge, Taylor & Francis Group 2017Description: xi, 398ISBN:

9781138223639

Subject(s):

DDC classification:

338.883 PAI

Summary: "This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Reference	338.883 PAI (Browse shelf(Opens below))	Available		SIBMH-B-9367

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Previous	338.5024 SAL Managerial economics	338.7 DWI Managerial Economics	338.70684 TAN Airline industry: poised for disruptive innovation?	338.883 PAI Global business: connecting theory to reality	338.951 PHI Business in contemporary China	339 DOR Macroeconomics	339 DOR Macroeconomics	Next

"This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders."

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