Principles of retailing
Material type:
TextPublication details: Abingdon, Oxon ; New York,London Routledge, Taylor & Francis Group 2015Edition: 2nd edDescription: xviii,349ISBN: - 9781138791954
- 658.87 FER
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Symbiosis Institute of Business Management - Hyderabad General | Reference | 658.87 FER (Browse shelf(Opens below)) | Available | SIBMH-B-9356 |
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| 658.8342 BRO Customer Engagement | 658.8342095 SCH The psychology of the Asian consumer | 658.85 JOH Contemporary selling: building relationships, creating value | 658.87 FER Principles of retailing | 658.87 FIS The new science of retailing: how analytics are transforming the supply chain and improving performance | 658.87 PAL Marketing channel strategy | 658.87 PAL Marketing channel strategy |
"Referring to examples of change and best practice in modern retail management, this work gives students a grounding in: the changing retail environment; managing change in the retail sector; understanding the supply chain; and mastering retail operations. It reflects the global nature of the field by taking an international/pan-European approach."
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