Cutting - Edge Marketing Analytics Real world cases and data sets for hands on learning

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Material type: Text

TextPublication details: New Jersey Pearson 2015Description: 300pISBN:

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Summary: English

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-12C	658.83 / VEN (Browse shelf(Opens below))	Available		SIBMB-B-011838
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-REF-C	658.83 / VEN (Browse shelf(Opens below))	Available		SIBMB-B-011768

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Previous	658.827 HEA What is Branding? : Essential design handbooks	658.827 MAC Handbook of Brand Relationships	658.83 / CHA Marketing Analytics	658.83 / VEN Cutting - Edge Marketing Analytics	658.8302 BEA Handbook of Marketing Scales : Multi-item measures for marketing and consumer behavior research	658.834 HIR Postmodern Consumer Research : the study of consumption as text	658.834 RAO Predictive Modelling in Strategic Marketing	Next

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