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Internet retailing and future perspectives

By: Contributor(s): Material type: TextTextPublication details: Abingdon, Oxon ; New York,London Routledge, Taylor & Francis Group 2017Edition: 2nd edDescription: xxii,341ISBN:
  • 9781138940529
Subject(s): DDC classification:
  • 658.872 PAN
Summary: "Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing helping readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of e-retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include * Search engine marketing and search engine optimization * New and updated case studies, including Tesco's virtual store, Ray-Ban's smart mirror, IKEA's mobile catalogue and Nordstrom's TextStyle * Social networks and electronic word of mouth communication * New chapter on ubiquitous retailing * A brand new companion website to support tutors With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching e-commerce."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Reference 658.872 PAN (Browse shelf(Opens below)) Available SIBMH-B-9331

"Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing helping readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of e-retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include * Search engine marketing and search engine optimization * New and updated case studies, including Tesco's virtual store, Ray-Ban's smart mirror, IKEA's mobile catalogue and Nordstrom's TextStyle * Social networks and electronic word of mouth communication * New chapter on ubiquitous retailing * A brand new companion website to support tutors With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching e-commerce."

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