Strategic integrated marketing communication: theory and practice

By:

Percy, Larry

Material type: Text

TextPublication details: Abingdon, Oxon ; New York,London Routledge, Taylor & Francis Group 2014Edition: 2nd edDescription: xiv,320ISBN:

9780415822091

Subject(s):

DDC classification:

658.802 PER

Summary: "Deals with various aspects of integrated marketing communication (IMC) from a strategic perspective. This book demonstrates that IMC is not just the utilisation of multiple communications options in a campaign but depends on effective brands having the right positioning and brand attitude."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Reference	658.802 PER (Browse shelf(Opens below))	Available		SIBMH-B-9312

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Previous	658.802 DRU Strategic marketing: planning and control	658.802 NEV Marketing methods to improve company strategy	658.802 PAR Contemporary issues in marketing and consumer behaviour	658.802 PER Strategic integrated marketing communication: theory and practice	658.802 PRO Strategic marketing: an introduction	658.8101 FRA Aligning strategy and sales: the choices, systems, and behaviors that drive effective selling	658.8101 JOH Sales force management	Next

"Deals with various aspects of integrated marketing communication (IMC) from a strategic perspective. This book demonstrates that IMC is not just the utilisation of multiple communications options in a campaign but depends on effective brands having the right positioning and brand attitude."

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